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Dale Wild

Dale Wild
Head of Service
Cityserve (Birmingham City Council)

Dale is a senior and highly regarded business leader with over twenty five years of Executive Management experience in the catering and leisure industry. Previous positions include Managing Director for The Crown Group, Group Manager for Sports & Leisure Management Ltd and Group Food & Beverages Manager at Leisure Connection. As a consultant and advisor to the industry, Dale has assisted many Local Authorities, public and private organisations within the leisure, catering and hospitality sector to become efficient and successful operators.

Dale joined Birmingham City Council (Cityserve) in 2014 and has developed and implemented a successful regeneration strategy; a courageous and engaging leader, Dale has very high standards and expectations of himself and his respective teams. This provides the key to creating an environment for everyone to succeed through energy, motivation and recognition. Through the support and dedication of a team over 2,400 staff, serving in excess of 65,000 schools meals everyday in around 300 Birmingham schools – Dale has lead Cityserve to win national awards for Best Council Services Team 2017 at the prestigious MJ Awards and the Best Service Team for Catering at ASPE Service Awards 2016. Dale’s customer focussed vision has put students and schools at the very heart of Cityserve’s vision. ‘It’s all about the kids…’

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